Best Free Customer Data Platform (CDP) Software

Dynamics 365 Customer Insights is a powerful customer data platform (CDP) software designed to help organizations harness the power of customer data to drive personalized marketing and enhance customer engagement. This platform provides a comprehensive suite of tools for collecting, analyzing, and visualizing customer data from various sources, enabling businesses to create a unified customer prof... Read more about Dynamics 365 Customer Insights

Oracle Cloud CX is an advanced customer experience software designed to help organizations manage and enhance their customer interactions across various channels. The platform offers a comprehensive suite of tools for marketing automation, sales force automation, customer service, and social engagement, ensuring a unified approach to customer relationship management. Oracle Cloud CX provides featu... Read more about Oracle Cloud CX

Salesforce for Retail is a customer journey mapping tool designed specifically for the retail industry, helping businesses understand and optimize their customers' experiences across various touchpoints. The platform allows retailers to map out the entire customer journey, from awareness and consideration to purchase and post-purchase, providing a comprehensive view of customer interactions. Sales... Read more about Salesforce for Retail

SAP Customer Data Cloud is a customer loyalty and identity management platform that helps businesses build stronger relationships with their customers by securely managing and leveraging customer data. The software allows businesses to create personalized experiences by capturing customer preferences, behavior, and interactions in real-time. SAP Customer Data Cloud offers powerful consent manageme... Read more about SAP Customer Data Cloud

AppsFlyer is a leading click fraud prevention software designed to help businesses protect their advertising investments and optimize marketing performance. This robust platform offers advanced analytics and attribution solutions that empower marketers to track the effectiveness of their campaigns across various channels. By identifying fraudulent clicks and ensuring accurate attribution, AppsFlye... Read more about AppsFlyer

Quantcast is a powerful brand management software designed to enhance digital marketing strategies for organizations. With advanced analytics capabilities, Quantcast provides insights into audience behavior, engagement metrics, and campaign performance. The platform supports targeted advertising, allowing businesses to reach their ideal customers effectively and optimize their marketing spend. Qua... Read more about Quantcast

SAS Customer Intelligence 360 is an advanced campaign management software that empowers businesses to plan, execute, and optimize multi-channel marketing campaigns. With SAS Customer Intelligence 360, businesses can create highly targeted and personalized marketing campaigns across various channels, including email, social media, websites, and mobile apps. The software uses sophisticated analytics... Read more about SAS Customer Intelligence 360

HubSpot Operations Hub is a comprehensive software solution designed to streamline and optimize a company's operational processes. With features such as data quality automation, advanced reporting tools, workflow management, and integrations with key business systems, Operations Hub empowers organizations to enhance efficiency and make data-driven decisions. By centralizing and automating key oper... Read more about HubSpot Operations Hub

monday CRM is a highly customizable customer relationship management (CRM) software designed to help businesses manage their sales processes, customer interactions, and workflows in one platform. This intuitive solution empowers teams to track leads, manage contacts, schedule follow-ups, and monitor customer interactions from initial inquiry to post-sales support. With its user-friendly interface,... Read more about monday CRM

ZoomInfo Sales is a powerful lead generation software designed to help businesses identify and connect with potential customers effectively. This platform offers a comprehensive database of business contacts, enabling users to search for leads based on various criteria, including industry, location, and company size. With ZoomInfo Sales, sales teams can access realtime information about prospects,... Read more about ZoomInfo Sales

TCS Customer Intelligence & Insights is an advanced artificial intelligence (AI) software designed to help businesses harness the power of customer data to drive personalized marketing, enhance customer experiences, and optimize business strategies. This AI-powered platform collects and analyzes data from various touchpoints, such as websites, social media, and customer interactions, to generate a... Read more about TCS Customer Intelligence & Insights

Segment is a powerful customer data platform (CDP) that helps businesses collect, unify, and manage customer data from various touchpoints. By centralizing customer data, Segment enables businesses to create a single, cohesive view of their customers, allowing for more personalized marketing and improved customer experiences. The platform integrates with numerous data sources, such as websites, mo... Read more about Segment

Parse.ly is a comprehensive web analytics software designed to provide actionable insights into website performance and audience engagement. The platform specializes in content analytics, allowing digital publishers, media companies, and marketers to monitor article performance, track engagement metrics, and optimize content strategy. Parse.ly’s intuitive dashboard offers data on visitor demogra... Read more about Parse.ly

IPinfo is a customer data platform that provides detailed information about website visitors by analyzing their IP addresses. This powerful tool helps businesses gain insights into their customers’ geographic locations, industry affiliations, and online behavior, allowing for more targeted marketing, customer segmentation, and personalized communication. IPinfo offers a range of data enrichment ... Read more about IPinfo

Pega Customer Decision Hub is a powerful customer engagement software designed to personalize interactions and optimize customer experiences. Leveraging AI-driven insights, the platform enables businesses to anticipate customer needs and offer relevant recommendations across channels. Pega’s real-time decisioning capabilities help brands deliver timely, contextually relevant interactions, whethe... Read more about Pega Customer Decision Hub

SheerID is a powerful ecommerce software solution designed to verify customer identities and eligibility for exclusive offers and discounts. It integrates seamlessly with online stores, ensuring that only qualified customers can access special promotions, such as student, military, or first responder discounts. SheerID’s real-time verification process reduces fraud and enhances the integrity of ... Read more about SheerID

Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... Read more about Omnisend

Amplitude is a cutting-edge web analytics software that empowers businesses to understand user behavior and drive growth through data-driven insights. This platform provides comprehensive tools for tracking user interactions across websites and mobile applications, enabling organizations to analyze engagement, retention, and conversion metrics effectively. Amplitude's intuitive dashboard allows te... Read more about Amplitude

CM.com Communications Platform is a robust SMS marketing software solution designed to help businesses connect with their customers effectively through mobile messaging. This platform enables businesses to engage with their audience via SMS, email, voice, and other messaging channels, ensuring a comprehensive communication strategy. CM.com offers tools for creating and automating personalized mark... Read more about CM.com Communications Platform

Mobile Marketing Cloud is an innovative email marketing software that helps businesses design, manage, and optimize email marketing campaigns for mobile-first audiences. The platform offers an intuitive drag-and-drop email builder, making it easy for marketers to create responsive, visually appealing emails without any coding knowledge. Mobile Marketing Cloud integrates with CRM systems, social me... Read more about Mobile Marketing Cloud

Atlantic.Net Cloud Platform is a robust virtual private server (VPS) software designed to provide organizations with scalable and secure hosting solutions. This platform offers users the ability to deploy and manage virtual servers with ease, ensuring high performance and reliability for their applications. With Atlantic.Net, businesses can choose from a variety of server configurations to meet th... Read more about Atlantic.Net Cloud Platform

Klaviyo is a marketing automation platform focused on email and SMS messaging. It helps businesses create targeted and personalized communication strategies. Key features include email segmentation, which allows for sending relevant messages to specific groups. Klaviyo offers integration with numerous e-commerce platforms, facilitating data-driven marketing campaigns. Its analytics tools provide i... Read more about Klaviyo

InMoment is a sophisticated customer experience software that helps businesses understand and improve how they interact with their customers. Equipped with powerful analytics and feedback tools, InMoment enables companies to gather real-time insights into customer satisfaction, behavior, and preferences. The platform supports multiple feedback channels, including surveys, social media, and in-app ... Read more about InMoment

Experian Aperture Data Studio is a powerful data management software designed to help businesses manage, analyze, and visualize large datasets. The platform enables users to clean, transform, and integrate data from multiple sources, providing a unified view of business operations. With advanced analytics and machine learning tools, Experian Aperture Data Studio helps organizations uncover insight... Read more about Experian Aperture Data Studio

CleverTap is a comprehensive customer engagement and retention platform that leverages real-time analytics and user segmentation to help businesses maximize user engagement. It integrates advanced data science to understand user behavior, enabling personalized and timely interactions across various channels like push notifications, emails, and in-app messages. CleverTap's platform offers automatio... Read more about CleverTap